I admit that I’ve always been a bit of a geek. At 12 I dismantled our new family TV to see how it worked, and, yes, I did have a few problems putting it back together! I still have an inquiring mind and believe it’s absolutely essential for anyone seeking to lead from the front in the online industry.
I have a strong background in strategic business and management having held managerial and executive positions in the online industry for over 20 years.
New Advance Electrical integrated eCommerce website goes live.

Power Up Your Business with Advance Electricals’ E-Commerce Success
Advance Electrical, Wellington’s largest commercial fit out supplier just transformed its business with a cutting-edge online experience.
With a footprint stretching across Wellington, Lower Hutt, Upper Hutt, Porirua, Palmerston North and Kapiti, Advance Electrical wanted a smarter, faster way to serve both their B2B and B2C customers.
They found it and you can too.
Here’s how 360 Commerce helped them supercharge operations and deliver next level customer service.
Five Ways Advance Electricals’ New Online Platform Can Inspire Your Business Success
- 24/7 Self-Service Convenience
No more waiting on business hours. Their sleek customer portal lets clients research products, place orders, and access account details anytime, anywhere. From invoices to quotes to credit notes, everything’s right at their fingertips. Your customers will love that freedom too. - Faster, Smarter Ordering
With real-time stock visibility across all branches, click & collect options, and fast order forms, Advance Electricals’ clients can get what they need when and how they want it. This eliminates delays and maximises efficiency. - Personalised Pricing and Customer Experiences
Advance Electrical serves tens of thousands of products across multiple locations, each with customised contract pricing and business rules. Whether your customers are small buyers or major accounts, they’ll see the right price - every time. - Seamless Integration for Maximum Productivity
By integrating with NetSuite ERP and Catsy PIM, Advance Electrical automated its processes cutting manual admin and freeing up staff to focus on what really matters such as building relationships and growing the business. Imagine what your team could achieve with more time. - Scalable, Flexible & Future-Proof
Their e-commerce platform is built to evolve. Need new features? No problem. Advance Electricals’ system is flexible and scalable, making it easy to add future functionality and stay ahead of the competition.
The Bottom Line?
Advance Electricals’ revamped online experience has streamlined operations, boosted customer satisfaction, and positioned them as a leader in New Zealand’s electrical wholesale industry. Now they’re working smarter, serving faster, and growing stronger than ever before.
Read the full case study click here.
Ready to Power Up Your Business?
Discover how 360 Commerce can transform your customer experience and drive your success.